Dr. Eric Baas is a partner with SoLo Eye Care & Eyewear Gallery. Dr. Baas graduated with honors from the University of Wisconsin-Madison with a degree in biological sciences. He then earned his Doctorate of Optometry degree from ICO and went on to complete a residency in Primary Care and Ocular Disease.

Upon finishing residency, Dr. Baas continued to work as a clinical instructor at the Illinois College of Optometry (ICO) while simultaneously opening a private practice cold in a busy metropolitan area of Chicago. A few years later, he played an integral role in the design, development, and operation of the Rosenbloom Center, which is a state-of-the-art 5000 square foot clinic dedicated to the eye care needs of the aging population and visually impaired. He is the former Chief of the Alfred and Sarah Rosenbloom Center on Vision and Aging at the Illinois Eye Institute and the Director of Continuing Education at ICO.

Dr. Baas is also the co-founder and principal of iCare Advisors, LLC which helps other optometrist across the US start their own successful practices, as well as the Practice Management Curriculum Coordinator at ICO where he teaches the Business of Optometry course. In 2016 he was name the Young Alumnus of the Year at ICO.

Outside of optometry, Dr. Baas enjoys traveling, playing tennis, and hanging out with his Boston Terrier, Snoop.